Create a behavior-first market research Google Form
Ask about what people do today and the last time they encountered the problem. This example supports early customer discovery; it does not validate a market or create a representative sample.
Use this example →Who this is for
Product teams choosing one problem to investigate before building a solution.
Example form
Plain text to adapt
Workflow Research > Replace "this task" with the specific task you are researching. How often do you do this task? [multiple_choice] - Daily - Weekly - Less often - Never How do you handle it today? [paragraph] What is the hardest part? [paragraph] What have you tried to improve it? [paragraph] What happened the last time you did this task? [paragraph]
Parsed preview
Workflow Research
Replace "this task" with the specific task you are researching.
- How often do you do this task? [multiple_choice]
- Daily
- Weekly
- Less often
- Never
- How do you handle it today? [paragraph]
- What is the hardest part? [paragraph]
- What have you tried to improve it? [paragraph]
- What happened the last time you did this task? [paragraph]
About this example
- Five questions focused on frequency, current workflow, difficulty and previous attempts.
- Keep “the last time” concrete so the answer describes behavior instead of a hypothetical preference.
Before you start
- Replace “this task” with the concrete behavior you want to understand. Avoid naming your preferred solution in the questions.
- Choose the decision this research will inform and recruit people who actually perform the task.
- Decide how you will compare responses and which follow-up interviews will be useful.
Create your form
- Open the example and name the specific task in the introduction and questions.
- Preview the frequency options and four open questions, then create the Google Form in your account.
- Recruit the intended respondents, read the answers yourself and follow up on concrete examples rather than treating the sample as market validation.
Limits and settings to check
- The form does not recruit a representative panel, enforce research quotas or estimate market size.
- A convenience sample can suggest problems to investigate; it does not prove demand or willingness to pay.
- SurveysAI creates the questionnaire and does not perform statistical analysis or interpret customer behavior.